Moz Local Pricing (2026): Plans, What's Not Included & Is It Worth It?

Moz Local pricing is harder to pin down than it should be. Some pages quote the annual rate. Some quote month-to-month. Almost none of them mention that rank tracking isn't in the box at any price. Here's what Moz Local actually costs as of August 2026, what each tier gets you, where the bill grows past the sticker, and whether it's worth paying for.

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How Much Is Moz Local? Current Plans and Pricing (August 2026)

Moz Local sells three self-serve tiers, priced per location. Cross-checked against Moz's published tiers via multiple independent pricing trackers, as of August 2026, per Moz's published pricing:

Plan	Month-to-month	Paid yearly	What you're buying
Lite	$20/month	$16/month ($199 billed)	Listing distribution, review alerts, Data Health monitoring
Preferred	$30/month	$24/month ($299 billed)	Everything in Lite, plus review responses, competitor tracking, social posting
Elite	$40/month	$33/month ($399 billed)	Everything in Preferred, plus Listings AI (bundled free), advanced social, deeper reporting

There's also an Enterprise tier for 50+ locations, priced on request with a dedicated account manager.

Prepaying a year saves roughly 20% on every tier. The "$16/month" figure most roundups quote is the prepaid rate, not what you pay if you sign up month-to-month, which is $20. Check which one a source is quoting before you compare it to anything else.

None of these three tiers include keyword rank tracking. That's the most common mix-up about Moz Local pricing. Next section covers it.

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What Each Tier Actually Includes

Lite ($20/mo) covers the basics: your listing gets distributed to Moz's directory network, you get alerts when a review comes in, and a Data Health score tells you how complete and accurate your listing is across sources. It doesn't include review responses, social posting, or competitor data.

Preferred ($30/mo) is where most single-location businesses land. On top of Lite, you can respond to reviews from the dashboard, see sentiment analysis, post to Google Business Profile and Facebook, and pull basic competitor comparisons. This is the tier Moz itself tends to recommend as the starting point.

Elite ($40/mo) adds Listings AI at no extra charge (a $14/month add-on on the lower tiers), broader social publishing, and more detailed reporting. For most SMBs, Elite is priced for the volume an agency needs, not a single location.

What none of the three tiers touch: keyword rankings, backlinks, Domain Authority, or organic keyword research. Those live in Moz Pro, a completely separate product starting at $49/month for its entry Starter plan, then $99 (Standard), $179 (Medium), and $299 (Large). See the full feature-by-feature comparison for how that split plays out against a tool that bundles both halves.

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Moz Listing Cost With Aggregators: Where the Bill Grows

The sticker price is only part of what Moz Local actually costs. A few things catch people a few months in:

Per-location pricing multiplies fast. A single-location business on Preferred pays $30/month. A five-location business on the same plan pays $150/month, because every location needs its own subscription. Run your real location count through the table before you commit, not just the headline per-location number.

Rank tracking is a second subscription, not a feature. Moz Local monitors listing health. It doesn't track where you rank. Getting Moz's own ranking data means adding Moz Pro on top, which is why the pairing most SMBs actually get sold, Preferred plus Moz Pro Standard, runs about $129/month combined rather than the $30 the Moz Local price alone suggests.

The AI add-ons aren't included below Elite. Listings AI (roughly $14/month) and Reviews AI (roughly $10/month) are sold separately on Lite and Preferred. Only Elite bundles Listings AI in for free. If you assumed the "AI" pieces you've read about ship standard, check which tier you're actually on.

Aggregator distribution has a time cost, not just a dollar cost. Moz Local pushes your listing through data aggregators, including Foursquare, Neustar Localeze, and Factual, which then distribute it to hundreds of downstream directories. That's efficient, but it isn't instant. Every directory pulls updates on its own schedule, so full propagation can take weeks rather than days. You're billed from day one. The results show up on the aggregators' timeline, not yours.

Cancelling doesn't cleanly undo what you paid for. Stopping your subscription ends the sync. It doesn't automatically revert or preserve the corrections Moz already submitted. What actually happens to your listings after you cancel is its own question. See what happens if you cancel Moz Local.

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When Moz Local Pricing Is Worth It

It's worth it if your listings are genuinely inconsistent or duplicated across directories, you're managing one location (or a small handful), you don't need rank tracking bundled in, and you want a low-maintenance tool that fixes a specific, bounded problem. For that job, Preferred at $30/month is a fair price, and the Moz brand still counts for something with aggregators.

It's a weaker deal if you're managing several locations and watching the per-location cost stack up, your listings are already clean and the real question is rankings rather than accuracy, you want rank tracking and citation monitoring in one bill instead of two, or you need white-label reporting for clients, which none of the three tiers offer.

Moz Local does the citation job it was built for. The question is whether that job, and only that job, is the one you're paying to solve.

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VeloRank: The Flat-Price Alternative

If the two-subscription math is the part that doesn't sit right, that's the gap VeloRank was built to close. Instead of paying for Moz Local's listing monitoring and then adding Moz Pro separately to see where you actually rank, VeloRank bundles both in one plan: automated local keyword rank tracking on a geo-grid, listing monitoring, and Google Business Profile guidance, starting free and running $9 to $29 a month on paid tiers, with up to 400 tracked keywords on the Pro plan against Moz Pro Standard's 300.

The trade-off is real. VeloRank monitors your existing listings rather than distributing brand-new ones to a directory network the way Moz Local does. If your listings are currently wrong or duplicated across dozens of sites, Moz Local's distribution is still the right tool for that specific fix. If your listings are already reasonably clean and what you want is to know where you rank without paying for a second Moz product, VeloRank covers that at a fraction of the stacked Moz price. See the full VeloRank vs. Moz Local comparison, or seven other Moz Local alternatives if neither fits.

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FAQ

How much is Moz Local?

As of August 2026, Moz Local runs $20/month for Lite, $30/month for Preferred, and $40/month for Elite, billed month-to-month per location. Prepaying a year drops the effective rate to $16, $24, and $33 per month ($199, $299, and $399 billed annually). Those prices don't include rank tracking. That lives in Moz Pro, a separate subscription starting at $49/month. Moz also sells two AI add-ons, Listings AI and Reviews AI, separately from the core tiers unless you're on Elite, where Listings AI is bundled in free.

Is Moz Local worth it?

If your listings are inconsistent, duplicated, or scattered across directories, yes. That's the job Moz Local was built for, and Preferred is a fair price for it. It's a weaker deal if you're managing several locations, since the per-location pricing multiplies fast, or if what you actually want is rank tracking, since none of the three tiers include it and Moz Pro costs extra on top. Run the math against the problem you're trying to solve before buying.

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Related Reading

• What Is Moz Local?: a plain-English breakdown of what's actually included in each tier
• Does Moz Local Actually Work?: what listing distribution can and can't move
• Moz Local Review: Is It Worth It for SMBs?: the full hands-on review
• Moz Local Alternatives (2026): seven tools people switch to once they've hit the rank-tracking gap
• VeloRank vs. Moz Local: the feature-by-feature comparison

Still deciding? Check where you currently rank with VeloRank's free local rank checker before committing to either platform. It takes a few minutes and costs nothing.