What is the Local SEO Scorecard?

The Local SEO Scorecard is a free tool that helps you audit your business's local search engine optimization. It checks 100+ ranking factors across Google Business Profile, citations, on-page SEO, technical SEO, content, and link building.

How does the scorecard grading work?

The scorecard assigns points based on completed tasks across six categories. You can earn up to 100 points. Scores are graded as: A (85+) - Excellent, B (70-84) - Good, C (50-69) - Fair, D (30-49) - Poor, F (0-29) - Failing.

Is the Local SEO Scorecard really free?

Yes! The Local SEO Scorecard is completely free to use. No signup or credit card required. You can export your results as PDF or CSV without any limitations.

What factors does the scorecard check?

The scorecard checks six main categories: Google Business Profile optimization (30 points), Citations & NAP Consistency (20 points), On-Page SEO (20 points), Technical SEO (15 points), Content & Keywords (10 points), and Link Building (5 points). Each category contains specific actionable tasks.

Local SEO Scorecard - Free Audit Tool

Your local SEO checklistVeloRank / Free tools

out of 100 points

Your progress

F / Failing

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Your next priorities.

Claim & Verify Profile+8 pts
Complete Profile Information+8 pts
Add High-Quality Photos+5 pts
Manage and Respond to Reviews+5 pts
Ensure NAP Consistency+8 pts

Google Business Profile

Worth 30 points total

0/30

0% complete

Claim & Verify Profile

8 pts

Complete Profile Information

8 pts

Add High-Quality Photos

5 pts

Manage and Respond to Reviews

5 pts

Create Regular Google Posts

2 pts

Seed Q&A Section

2 pts

Citations & NAP Consistency

Worth 20 points total

0/20

0% complete

Ensure NAP Consistency

8 pts

Audit Existing Citations

5 pts

Build Local Directory Citations

5 pts

Submit to Industry-Specific Directories

2 pts

On-Page SEO

Worth 20 points total

0/20

0% complete

Optimize Title Tags

6 pts

Include Location Keywords

5 pts

Write Compelling Meta Descriptions

3 pts

Add LocalBusiness Schema

3 pts

Structure Content with H1-H6

2 pts

Optimize Images with Alt Text

1 pts

Technical SEO

Worth 15 points total

0/15

0% complete

Ensure Mobile-Friendly Design

5 pts

Optimize Page Load Speed

5 pts

Install SSL Certificate

3 pts

Submit XML Sitemap

2 pts

Content & Keywords

Worth 10 points total

0/10

0% complete

Create Location-Specific Content

4 pts

Research Local Keywords

3 pts

Start a Local Business Blog

2 pts

Create Service Area Pages

1 pts

Link Building

Worth 5 points total

0/5

0% complete

Earn Local Business Links

2 pts

Join Local Chamber of Commerce

1 pts

Sponsor Local Events

1 pts

Build Local Partnerships

1 pts

Take your progress with you.

Download your checklist to plan the work ahead.

Local SEO scorecard

Your progress

Your next priorities.

Google Business Profile

Citations & NAP Consistency

On-Page SEO

Technical SEO

Content & Keywords

Link Building

Take your progress with you.

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