Moz Local Citations & Listings: How to Read Your Scan

What Does a Listing Check Tell You?

A listing check helps you find discrepancies in the business information customers see. Use the result to investigate missing, inconsistent or outdated details, then verify the important records directly on the publisher's site.

Moz Local includes listing management and Data Health analytics in its published plans, checked September 10, 2026. A listing-health report and a ranking report answer different questions.

What Is a Good Moz Local Listing Score?

Start with the errors behind the number. Do not use a score of 80, 90 or any other unsourced threshold as a universal pass mark.

A listing with the wrong phone number needs attention even when the overall report looks healthy. Conversely, a low score is a prompt to investigate, not proof that the business cannot rank.

Prioritize records by their importance to customers:

1. Wrong phone numbers, addresses and opening hours.
2. Missing or conflicting profiles on important publishers.
3. Incomplete descriptions, categories and other useful fields.
4. Lower-priority directories that rarely affect your customers' journey.

Use the terminology and explanations in your current report. A free check and a paid dashboard may present different fields or metrics.

Listing Health Is Not Local Grid

The listings check does not tell you where a business ranks across its service area. Moz Local separately provides Local Grid for geographic ranking measurements.

A business can have accurate listings and weak visibility for an important service. It can also rank well while a less important directory still contains an error. Track both problems with the appropriate evidence.

Our Moz Local review explains how to evaluate results without treating a change in listing health as proof of a ranking improvement.

How to Check Citations Yourself

Make a small worksheet with columns for publisher, profile URL, name, address, phone, hours, issue and date checked.

Search for your business on Google Maps, Apple Maps, Bing, Facebook and the directories your customers actually use. Open the profiles rather than relying only on a search snippet. Compare the details with the business's current records.

Record each correction and revisit unresolved items. For a duplicate, check the publisher's process instead of assuming that deleting an entry from a third-party dashboard removes the public listing.

Our citation and NAP consistency guide provides a broader audit workflow. The Local SEO Scorecard is a self-guided checklist, not an automated directory scan.

Questions to Ask Before Paying for Monitoring

Which publishers are covered in your country? Can you see individual errors and update status? Who resolves records that fail to update? How will you retain a record of corrections?

Those answers matter more than a headline directory count. Keep a baseline if you later cancel Moz Local.

Related Reading

• Moz Local review: product scope and measuring results.
• Moz Local pricing: plans and billing.
• Moz Local alternatives: compare maintenance and tracking workflows.