Skip to main content
Skip to main content
Proprietary Scoring System

How LocalLift™ Scores Your Local SEO

VeloRank's proprietary LocalLift™ system analyzes 160+ local SEO factors across 7 critical categories to give you an accurate, actionable score.

Try Free ScorecardStart Free

Why 150+ Factors Matter

Google's local search algorithm considers hundreds of signals when ranking businesses. Most tools only look at the basics. LocalLift™ digs deeper.

Our system mirrors Google's actual ranking factors, weighted by their real-world impact on local search visibility. When your LocalLift™ score improves, your rankings improve.

Comprehensive analysis beyond basic factors
Weighted by actual ranking impact
Updated as Google's algorithm evolves
Actionable recommendations for each factor

Score Breakdown

Google Business Profile
30%(45 factors)
Citations & NAP Consistency
20%(25 factors)
On-Page SEO
20%(35 factors)
Technical SEO
15%(20 factors)
Reviews & Reputation
10%(15 factors)
Content & Keywords
10%(12 factors)
Links & Authority
5%(8 factors)
Total Factors160

Complete Factor Breakdown

Every factor we analyze and how it impacts your local search rankings

Google Business Profile

45 factors • 30% of total score

Profile claimed and verified
Business name accuracy
Primary category selection
Additional categories (up to 9)
Business description completeness (750 chars)
Business description keyword optimization
Phone number listed and verified
Website URL listed
Address accuracy and consistency
Service area defined (if applicable)
Business hours accuracy
Special hours for holidays
Opening date listed
Photos uploaded (minimum 10)
Logo photo quality
Cover photo quality
Interior photos (3+)
Exterior photos (3+)
Team/staff photos
Product/service photos
Photo upload frequency (weekly)
Video content uploaded
Google Posts frequency
Post engagement rate
Product/service listings
Menu uploaded (if applicable)
Attributes selected (relevant)
Questions & Answers activity
Q&A response time
Messaging enabled
Booking button enabled (if applicable)
Appointment links active
Review count (total)
Review recency (last 30 days)
Average rating (4.0+ stars)
Review response rate
Review response time
Owner response quality
Review keyword diversity
Photo reviews percentage
Insights data tracking
Search queries tracked
Customer actions tracked
View count trends
Profile views growth rate

Citations & NAP ConsistencyComing Soon

25 factors • 20% of total score

Directory-network citation tracking is rolling out. On-site NAP consistency and schema markup are analyzed today; full citation monitoring across directories is coming soon.

Name consistency across platforms
Address format standardization
Phone number consistency
Top 10 directories presence
Top 50 directories presence
Industry-specific directories
Local chamber of commerce listing
BBB listing (if applicable)
Yelp listing accuracy
Facebook business page
LinkedIn company page
Apple Maps listing
Bing Places listing
Yellow Pages listing
Data aggregator submissions
Duplicate listing detection
Duplicate listing removal
Citation build rate
Citation diversity score
Local news mentions
Local blog features
Community calendar listings
Local event listings
Sponsorship mentions
NAP schema markup on website

On-Page SEO

35 factors • 20% of total score

Homepage title tag optimization
Title tag length (50-60 chars)
Title tag keyword placement
Meta description quality
Meta description length (150-160 chars)
Meta description CTA presence
H1 tag optimization
H1 uniqueness per page
H2-H6 hierarchy structure
Heading keyword optimization
NAP on website (footer/header)
NAP schema markup
LocalBusiness schema
Service schema markup
Review schema markup
Breadcrumb schema
Location page existence
Service pages completeness
About page optimization
Contact page optimization
Image alt text optimization
Image file name optimization
Internal linking structure
Internal link anchor text
URL structure (clean, descriptive)
Keyword in URL slugs
Content length per page (500+ words)
Keyword density (1-2%)
LSI keyword usage
Location keywords on homepage
Service keywords on service pages
Call-to-action prominence
Click-to-call buttons
Embedded Google Map
Testimonials on site

Technical SEO

20 factors • 15% of total score

Mobile responsiveness
Mobile-friendly test pass
Page load speed (< 3 seconds)
Core Web Vitals - LCP
Core Web Vitals - FID
Core Web Vitals - CLS
HTTPS implementation
SSL certificate valid
XML sitemap exists
XML sitemap submitted
Robots.txt properly configured
Canonical tags implemented
No broken links (404 errors)
Redirect chains eliminated
Image compression
Browser caching enabled
Minified CSS/JS
AMP implementation (if applicable)
Structured data validation
Google Search Console connected

Reviews & Reputation

15 factors • 10% of total score

Google review count
Google average rating
Review velocity (reviews/month)
Recent review activity (30 days)
Review response rate (80%+)
Review response time (< 24 hours)
Review keyword mentions
Photo reviews ratio
Long-form reviews (100+ chars)
Yelp rating and count
Facebook rating and count
Industry-specific review sites
Review star distribution
Negative review management
Review sentiment score

Content & Keywords

12 factors • 10% of total score

Blog post frequency
Content freshness score
Location-specific content
Service-specific content
Local keyword usage
Long-tail keyword targeting
FAQ page existence
FAQ schema markup
Content word count (500+ per page)
Multimedia content (images/videos)
Content engagement metrics
Social sharing integration

Links & Authority

8 factors • 5% of total score

Total backlink count
Local backlink percentage
Domain authority score
Referring domain diversity
Anchor text optimization
Local partnerships/sponsors
Local news mentions
Chamber/association links

How LocalLift™ Works

Our proprietary system analyzes your business across all 160 factors and delivers actionable insights

1. Comprehensive Analysis

Our system scans your Google Business Profile, website, reviews, and more across all 160 factors.

2. Weighted Scoring

Each factor is weighted by its actual impact on local rankings. High-impact factors like GBP optimization count for more.

3. Actionable Roadmap

Get prioritized recommendations showing exactly what to fix first for maximum ranking improvement.

Ready to See Your Score?

Try our free Local SEO Scorecard to see where you stand on the most critical factors, or join our pilot program for your complete LocalLift™ score across all 160 factors.

Try Free Scorecard Start Free