Behind the scorecard

The LocalLift methodology

Our framework covers 160 local SEO factors across seven categories. Use it to understand what matters, spot gaps, and plan your next steps.

How we organize local SEOVeloRank / Free tools

A closer look at your local presence.

From your Google Business Profile to your website content, each category gives you a focused way to review your business online.

The free scorecard is a self-guided checklist of key tasks from this framework. Your score reflects completed tasks; it is not a prediction of Google rankings.

Open the free scorecard ↗

The framework at a glance.

Google Business Profile30%

Citations & NAP Consistency20%

On-Page SEO20%

Technical SEO15%

Reviews & Reputation10%

Content & Keywords10%

Links & Authority5%

The details

Every category. Every factor.

Google Business Profile

45 factors · 30% of the framework

Profile claimed and verified
Business name accuracy
Primary category selection
Additional categories (up to 9)
Business description completeness (750 chars)
Business description keyword optimization
Phone number listed and verified
Website URL listed
Address accuracy and consistency
Service area defined (if applicable)
Business hours accuracy
Special hours for holidays
Opening date listed
Photos uploaded (minimum 10)
Logo photo quality
Cover photo quality
Interior photos (3+)
Exterior photos (3+)
Team/staff photos
Product/service photos
Photo upload frequency (weekly)
Video content uploaded
Google Posts frequency
Post engagement rate
Product/service listings
Menu uploaded (if applicable)
Attributes selected (relevant)
Questions & Answers activity
Q&A response time
Messaging enabled
Booking button enabled (if applicable)
Appointment links active
Review count (total)
Review recency (last 30 days)
Average rating (4.0+ stars)
Review response rate
Review response time
Owner response quality
Review keyword diversity
Photo reviews percentage
Insights data tracking
Search queries tracked
Customer actions tracked
View count trends
Profile views growth rate

Citations & NAP Consistency

25 factors · 20% of the framework

Name consistency across platforms
Address format standardization
Phone number consistency
Top 10 directories presence
Top 50 directories presence
Industry-specific directories
Local chamber of commerce listing
BBB listing (if applicable)
Yelp listing accuracy
Facebook business page
LinkedIn company page
Apple Maps listing
Bing Places listing
Yellow Pages listing
Data aggregator submissions
Duplicate listing detection
Duplicate listing removal
Citation build rate
Citation diversity score
Local news mentions
Local blog features
Community calendar listings
Local event listings
Sponsorship mentions
NAP schema markup on website

On-Page SEO

35 factors · 20% of the framework

Homepage title tag optimization
Title tag length (50-60 chars)
Title tag keyword placement
Meta description quality
Meta description length (150-160 chars)
Meta description CTA presence
H1 tag optimization
H1 uniqueness per page
H2-H6 hierarchy structure
Heading keyword optimization
NAP on website (footer/header)
NAP schema markup
LocalBusiness schema
Service schema markup
Review schema markup
Breadcrumb schema
Location page existence
Service pages completeness
About page optimization
Contact page optimization
Image alt text optimization
Image file name optimization
Internal linking structure
Internal link anchor text
URL structure (clean, descriptive)
Keyword in URL slugs
Content length per page (500+ words)
Keyword density (1-2%)
LSI keyword usage
Location keywords on homepage
Service keywords on service pages
Call-to-action prominence
Click-to-call buttons
Embedded Google Map
Testimonials on site

Technical SEO

20 factors · 15% of the framework

Mobile responsiveness
Mobile-friendly test pass
Page load speed (< 3 seconds)
Core Web Vitals - LCP
Core Web Vitals - FID
Core Web Vitals - CLS
HTTPS implementation
SSL certificate valid
XML sitemap exists
XML sitemap submitted
Robots.txt properly configured
Canonical tags implemented
No broken links (404 errors)
Redirect chains eliminated
Image compression
Browser caching enabled
Minified CSS/JS
AMP implementation (if applicable)
Structured data validation
Google Search Console connected

Reviews & Reputation

15 factors · 10% of the framework

Google review count
Google average rating
Review velocity (reviews/month)
Recent review activity (30 days)
Review response rate (80%+)
Review response time (< 24 hours)
Review keyword mentions
Photo reviews ratio
Long-form reviews (100+ chars)
Yelp rating and count
Facebook rating and count
Industry-specific review sites
Review star distribution
Negative review management
Review sentiment score

Content & Keywords

12 factors · 10% of the framework

Blog post frequency
Content freshness score
Location-specific content
Service-specific content
Local keyword usage
Long-tail keyword targeting
FAQ page existence
FAQ schema markup
Content word count (500+ per page)
Multimedia content (images/videos)
Content engagement metrics
Social sharing integration

Links & Authority

8 factors · 5% of the framework

Total backlink count
Local backlink percentage
Domain authority score
Referring domain diversity
Anchor text optimization
Local partnerships/sponsors
Local news mentions
Chamber/association links

From insight to action

Make the checklist useful.

Review your presence

Work through your Google Business Profile, website, citations, and content. Check each item against what is live today.

Choose your priorities

Focus on incomplete, high-impact tasks first. Use the scorecard to keep track as you make improvements.

Keep a record

Export your scorecard as a PDF or CSV to share with your team and plan your next round of work.

Keep exploring

Another piece of the picture.

All free tools