Concept project · fictional business
Landscaping Website Design Example: Stonefern
Explore a landscaping website design concept built by Minnesota-based VeloRank, with service pages, location pages, and a project gallery.

01 / The project
What we built
Stonefern is a fictional landscaping company created as a complete demonstration build. The Grand Rapids setting and project imagery illustrate the site architecture; they do not represent an operating client or completed landscaping jobs.
02 / The approach
How it works
We organized the site around nine landscaping services and nine service-area city pages so visitors can move from a specific need to a relevant local page.
The project gallery connects example images with the corresponding service and city pages, showing how visual work and site navigation can support each other.
The build uses Next.js static pages and structured data for the site’s business, services, FAQs, and breadcrumbs. The photography is AI generated for this concept.
03 / Project details
A closer look
- Nine service pages and nine city pages
- Cross-linked example gallery
- Static Next.js build and structured data
04 / Takeaway
Why this matters
This is an example of how we would structure a landscaping business website, not evidence of rankings or results for a real landscaper.
A little direction goes a long way
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