Moz Local Is Half a Local SEO Tool. The Other Half Is a Second Subscription.

If you want listings management and rank tracking from Moz, yes — they are two separate subscriptions. Moz Local ($20-$40/month per location) handles citation distribution, duplicate suppression, and review monitoring. Moz Pro ($49-$299/month) is where rank tracking, keyword research, Link Explorer, and Domain Authority live. The cheapest combination covering both is about $69/month; the pairing most small businesses end up on, Preferred plus Standard, is $129/month month-to-month. VeloRank covers most of both in one plan from $9 to $29 a month, with the exception of citation distribution.

Yes. Moz Local is sold as a standalone product and does not require a Moz Pro subscription. Just be clear about what you are getting: listings distribution, duplicate detection, review monitoring, and a local visibility score. If you buy it expecting to see keyword positions or track your Google Business Profile rankings, you will need Moz Pro as well.

It depends entirely on which problem you have. If your business information is wrong or missing across directories, Moz Local is worth it — citation distribution is what it is built to do, and it does it with a clean interface and a trusted brand behind it. If your listings are already accurate and your real question is "why am I not showing up in the map pack," Moz Local will not answer that, because it does not track rankings. Paying $20 to $40 a month to fix a problem you do not have is the most common way people waste money on it.

Yes, for what it does. Moz Local reliably distributes your name, address, and phone data to major aggregators and directories, detects duplicate listings, and syncs with Google Business Profile and Facebook. What it does not do is prove the result: because there is no rank tracking, you cannot see whether corrected citations moved your position in local search. That gap is why many businesses run a citation tool and a rank tracker side by side.

Corrections that have already propagated to a directory do not disappear the day you cancel — but they stop being maintained. Directories periodically re-sync from aggregators and other sources, so over time your data drifts back toward whatever those upstream sources say. This is the structural trade-off of any subscription citation service, not a quirk of Moz specifically. Before cancelling any citation tool, export your listing records so you know what was corrected and where.

The Local Visibility Score measures how complete and consistent your listings are across the directories Moz monitors — it is a data-hygiene score, not a ranking score. A high score means your NAP data is clean and your profiles are filled in. It does not mean you rank well, and a business can sit near the top of that score while remaining invisible in the map pack for its main keywords.

It depends which half of the job you need. For citation building and distribution, Whitespark and BrightLocal are the closest direct alternatives. For the ranking half that Moz Local does not cover — and that Moz sells separately as Moz Pro — VeloRank starts free and runs $9-$29/mo for geo-grid tracking, local keyword positions, and Google Business Profile guidance. For large multi-location brands, Yext is the enterprise listings network, though it is priced per location per year.