Feature Comparison
Data accurate as of 12/4/2025. Features subject to change.
| Feature | VeloRank | BrightLocal |
|---|---|---|
Core Feature | Add-on Module | |
Automated | Included | |
Advanced AI | Basic | |
Coming Soon | Strong | |
Basic | Advanced | |
Coming Q2 2025 | Included | |
Proprietary | None | |
$49-99/mo | $39-299/mo | |
Yes | Trial Only | |
SMBs + Startups | Agencies + Enterprises |
Why Choose VeloRank?
Three reasons SMBs choose VeloRank over BrightLocal
More Affordable for SMBs
BrightLocal's enterprise pricing ($299+/mo) is overkill for most small businesses. VeloRank gives you powerful local SEO tools for $49-99/mo with a free tier to start.
AI Automation
VeloRank's AI generates weekly action items automatically. BrightLocal gives you data, but YOU have to figure out what to do with it—perfect for agencies, overwhelming for SMBs.
When BrightLocal Might Be Better
Honest assessment: situations where BrightLocal excels
You're an Agency or Enterprise
BrightLocal's white-label reporting, multi-client dashboards, and advanced permissions are built for agencies managing dozens or hundreds of clients.
Citation Building is Priority #1
BrightLocal has the most comprehensive citation building tools in the industry. If citations are your main focus, they're hard to beat.
You Need Advanced Review Management
Their review monitoring, response templates, and sentiment analysis are enterprise-grade. VeloRank's review tools are more basic.
You Want White-Label Everything
Every report, dashboard, and email can be fully branded with your agency logo. VeloRank's white-labeling is coming Q2 2025.
Pricing Breakdown
Our Take on Pricing
BrightLocal is priced for agencies billing clients $500-2000/mo for local SEO services. If you're a small business owner doing your own SEO, paying $299/mo for features you'll never use doesn't make sense.
VeloRank gives you 80% of what BrightLocal offers (the parts SMBs actually need) at 20-30% of the cost, plus AI automation that BrightLocal doesn't have.
Common Questions
Is VeloRank good enough to replace BrightLocal for agencies?
Not yet. If you're an established agency with 50+ clients, BrightLocal's white-label reporting and multi-client management are superior. VeloRank is better for solo consultants, small agencies (1-10 clients), or SMBs managing their own local SEO.
Does VeloRank have citation building like BrightLocal?
Coming Q2 2025. Right now, BrightLocal wins on citations. However, most SMBs only need citations built once, then monitored—VeloRank can monitor citations, we just don't build them (yet).
Which platform is easier to learn?
VeloRank by far. BrightLocal has a steep learning curve with dozens of modules. VeloRank is designed to be intuitive for business owners who aren't SEO experts.
Can I get white-label reports with VeloRank?
Coming Q2 2025. For now, if white-label reporting is essential, BrightLocal is the better choice.